Tweet tweet: The every day celebrity


Celebrities always seem like these untouchable creatures living in another bubble. You can follow them on most social media platforms and watch them on television, however there is something very impenetrable and unattainable about their lives that sets them apart from the rest of society. This status, however, is not completely as unachievable as so many people think.

Enter the micro celebrity, someone who is still well-known without living out their lives exclusively in the Hollywood Hills. How has this been able to happen? Social media. Having a social media presence is all about branding yourself and the image you put out to others. People on Twitter are being coveted for various reasons, for example their career or humour. Likewise, many micro celebrities have emerged on the pages of Instagram with envy evoking feeds projecting their lifestyles. Those with a large social media following are indeed building careers from sponsoring or modelling opportunities they gain from this, building a whole new world of the micro famous.

As with the famous being famous for being famous, the micro famous are micro famous for simply being micro famous. Is it a new, society encompassing fame, or is it just the same old?


Intelligence in numbers

News online

The convergence of media to online platforms has caused several industries to morph, in particular journalism. It is obvious that traditional journalism practices are fast becoming redundant; print media is steadily declining as all information becomes accessible online.

Traditional journalism has moved to citizen journalism, where information gained by people with an online presences is being acknowledged. While some mourn the loss of traditional journalism practices, this age of citizen journalism has led to a far more informed society. Writers are gaining more authority for their individual voices and opinions, and the wide array of information available means that there is a variety of opinions on the same issue, therefore providing numerous angles and perceptions and eliminating control by one publisher.

Big news corporations are fearing for their businesses as citizens begin to take over. The news is all around us and, if we continue to capture it and display it online, we will eliminate the need for any traditional journalism and eradicate the need for gatekeepers.


Remix: Making old into new

Remix meme


Remix culture is indeed on the rise. Remixing allows for people to use the work of someone else and change it or add something extra to make it their own, or mixing two things together. There have been so many projects that have come from remixing and adding a different perspective that an audience responds to. The accessibility of content online has allowed for people to easily download and edit files to create something different. Remixing has had growing prevalence. An example of a popular form of remixing is Triple J’s ‘Like a Version’ segment, where artists take over and perform their own twist on another artist’s song.


Some argue that this is an issue in terms of copyright – how are we supposed to tell the difference between remixing and copying? Remixing has become such a large and acceptable creative process that it is now minimizing the amount of copyright incidences. Consumers certainly aren’t complaining; it may be using the same materials, but something better is coming from something good, with both artists gaining credit.

The possibilities really are endless when it comes to remixing.

Creative content: Is it online art?

When it comes to  digital making, there’s a whole world online filled with the digital crafts of numerous creative people. From little corners of Youtube to famous graphic designers, more and more people are experimenting with the vast amount of programmes to make something.

What exactly does classify as ‘digital making’? Does it extend beyond the concept of content creation? Seeing as initial internet content was majorly written, digital making adds a whole other dimension to this realm, diversifying the range of content available online. The sheer amount of online tools that are out there to produce digital creative work has allowed for innovative creations and experimentation with new forms. Being produced online, anyone can view it. So who can make it?

If anyone can consume it, then anyone can produce it. As with written content, there are no qualifications or previous skills necessary for online craft. Above is a link to a soundscape I put together; I have no artistic ability on paper, but digitally I could make something. It’s creative and it’s online: have I made digital art? If so, this brings about an exciting opportunity for so many people and opens up a whole new career path, allowing the previously unartistic to be artistic. Who’s to say we can’t be?

Annotated Bibliography

Vox Pops, Media College, viewed 15 April 2016 /refcite/style-guides/html/

Once our group had decided that our digital artefact was going to be weekly videos of Vox Pops surrounding current news issues, research into Vox Pops was essential in order to ensure we were all clear on the process. This webpage holds credibility as it is focused on media, and contains explanations of multiple media phrases and media skills. The page offers a clear definition and what the name translates to, being ‘the voice of the people’. This ensures everyone was clear on the concept of vox popping as a reflection of popular opinion, which we will maintain throughout our project.

Burns, 2012 Fundamentals of Shooting Vox Pop Videos, online video, 9 October, IJNetVideo, viewed 15 April 2016, <>

This source is a video found on Youtube about Vox Pops. After searching through suggestions, this video was chosen as a trustworthy source as the person delivering the information in the video is professional videographer, editor, and media professor David Burns. This status ensured his credibility with the information he provided about methods used for effective Vox Pops. The format of video was particularly useful and practical in viewing how vox popping works in a real-life setting, as opposed to simply reading about Vox Pops online. The source was very helpful for technical tips in videoing and the process of vox popping.

Joe Bunting, 2013, How to conduct an interview like a journalist, The Write Practice, viewed 15 April 2016

The central idea of creating a vox pop video is interviewing people face-to-face. It was therefore necessary to seek out information about interviewing. Whilst it may seem like a simple task to interview and gain the opinions of people, there were many useful tips provided in this source, for example what type of questions are most helpful to gain more quality responses. As university students without much experience interviewing individuals in a professional context, this source assisted by providing advice from professional journalists in the field. Using their experience, the source compiled plenty of useful information and advice.

Mackay, You’re asking the wrong questions: How to interview like a journalist, Crew Blog, weblog post, viewed 15 April 2016

This source is further research on how to interview people in the context of journalism. The webpage is a blog post, however, after searching through other less credible blog websites, holds credibility as it is specifically designed to assist in business and professional development and obviously targeted at a specific market. This source complemented other sources surrounding the topic of how to conduct interviews professionally for the purpose of journalism, providing useful hints on how to keep subjects talking. The source was also useful in providing tips for a more conversationalist interview, which is the aim of our weekly Vox Pop videos.

Cattold, 2010, The ethics of journalism, ABC, viewed 15 April 2016

In any journalism venture, it is important to uphold ethical conduct and a code of behaviour. Our weekly Vox Pop videos are a compilation of the opinions of the student of UOW, who hold a right to these voiced opinions. It was therefore vital that, as the people conducting interviews, we were familiar with the practices of ethical journalism. The ABC automatically holds credibility as a broadcasting network that aims to deliver the truth to viewers. The article focused on trust between journalists and the public, and honest reporting. Overall the source provided assistance for how we are gathering the opinions of the public.

Sharma, 2011, How to get the perfect Vox Pops, Wannabe Hacks, Weblog, 3 August, viewed 15 April 2016

This source is a more comprehensive look at Vox Popping and the technicalities involved in recording vox pop interviews out on the street with members of the public. The source proves its credibility as is published by a website of writers who are well-versed in their chosen fields of journalism and have studied journalism at University. The practical experience of the author is proven through the advice he gives from his own experience that can be applied to our own media venture. The source also gives tips on recording and the use of equipment, which is necessary for our project.

Denise-Marie Ordway, 2015, What audiences think of journalists’ social media use , Journalists Resource, viewed 15 April 2016

To complement our media project of recording Vox Pops and putting them on Youtube, our group has created a Facebook page and Twitter page to post our videos and other information about the topics we are choosing each week. This source was informative in the venture of creating pages on social media as it explored what modern audiences using these platforms think about journalism being available and advertised through accounts on the same platform. The article utilised a study conducted by a University professor through Facebook, therefore relevant to our project and the factors we needed to consider for our project’s social profile.

2013, Social Media’s Impact on Journalism, Social Songbird, viewed 15 Aril 2016

Again, this source was important to look at social media and its place in our project. We acknowledged that we would utilise at least one social media platform, and wanted to gain research into how this would affect our project. Additionally, it was important to look at how our project might affect the people viewing it on social media platforms. Users who were not seeking out our videos on Youtube will be accessing our content through Facebook and Twitter, so this source was useful in knowing more information about the impact of social media on the content we are creating.

Eves, 2013, How to create a Facebook page, online video, 22 August, Youtube, viewed 3 April 2016

The creation of the Facebook page to support our project was new territory, as we had never created a page for a utility or group before. A simple, step-by-step explanation of how to create our page and use it was what we needed to then take it in the direction we wanted.  As a source, the Youtube video is simply to understand and easily accessible and usable, and related directly to the identified problem.

Happer, C & Philo, G 2013, ‘The Role of the Media in the Construction of Public Belief and Social Change’, Societal Change, vol. 1, no. 1

This journal article was easily accessible and available online, and written about changes in society and the impact of media. The topic of this article related directly to our project as it surrounds the issue of the construction of public belief. Our Vox Pop videos contain the expressions and views of a sector of the public and therefore are a representation of how society has been shaped by media. As we are interviewing UOW students on current topical issues, the opinions being displayed, while few, will represent the opinions that many students attending the university hold. The source was particularly helpful in how it explored the connection of society to the media and how the media will shape the opinions of the people we seek out to represent.


Transmedia: A whole new world


Gone are the days of purchasing novels to experience a story. First there came cinema and television, and now that is being rivaled by a new form: transmedia.

It’s no longer about simply telling the story. Transmedia has an edge over its competing mediums and brings something new to the table; the chance for audiences to participate and experience the stories instead of simply observing.

While creative minds may revel in the imagination of reading a book, modern audiences have been conditioned to a shorter attention span and look for an authentic imaginative experience.

Every Harry Potter fan holds the burning desire to attend Hogwarts, a dream that is far closer to being realised thanks to website Pottermore, an interactive online experience and exploration of the magical world. Not only does this continue to satisfy existing fans, the online medium reaches an entire new audience that don’t enjoy reading and prefer the ease of online entertainment.


While it may not be a letter to Hogwarts, it’s close enough (for now).

Free the News

News online

The shift of media to online sources was inevitable as the Internet accumulated such a huge presence. But how much of our lives are we living online?

Remember going to the news agency and buying a newspaper? Me neither. As the news is now all available online, there’s simply no point of spending money to purchase it weekly when it can be easily accessed online.

The news formula used to be much more simple. Journalists would write up news stories which would then be published in print form or recorded and broadcast. With a smaller availability, news could be easily monitored and controlled by corporations and the government.

Media convergence  now means that sources can come from anywhere. There’s no filter for content, meaning people can publish anything online and it can be consumed by anyone. The internet eliminates cost and has a huge reach in terms of audience. However, the credibility of any online source is questionable as we don’t know where it is coming from and whether the information is reliable.

News consumers must decide: quality or quantity?